One of the things that the emerging world of big data will make possible is to know detailed history on everything. This will have profound impacts on selling ‘pre-loved’ items in general and used cars in particular. With the US used car market valued at around $400bn annually, this is worth noting.
Today, the used car market is – naturally – keen to know the history of the car. However, the way in which this is communicated is still quite limited: in some places a log book containing service history is the norm, other more sophisticated variants include carfax, which tracks odometer readings and reported crashes or, for example, the national database in Sweden which makes information on a car’s annual inspection available. While these do capture some key points in the story of the car, obviously having the full story rather than a set of snapshots can give a more comprehensive view.